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Shopify vs ClickFunnels: A Clear Comparison

Blog Web Development May 7, 2024

Shopify vs ClickFunnels A Clear Comparison

Choosing the right tools for opening a shop online is like picking out the best ingredients for a delicious cake. If you get the right mixture, your business will flourish, just like a well-baked cake. Today, there are many different tools available to help you build and manage an online store, but not all of them will suit your specific needs. In this blog, we’re going to look closely at two of the most popular tools: Shopify vs ClickFunnels. Each has unique qualities and strengths of its own. By comparing what they offer, how they’re priced, and what they’re best used for, we’ll help you understand which one might be the right choice for your online business.

Table of Contents

What is Shopify?

Imagine you want to open a store, not just any store, but one that can reach people everywhere, from the comfort of their homes to the ease of their smartphones. That’s what Shopify offers. It’s a complete package, like a toolbox that has everything you need to build an online store from scratch. Shopify is a platform that has been helping business owners since 2006, making it easier for them to sell products not just on a website, but across multiple places like Facebook, Instagram, and even in person.

Shopify is known for being user-friendly, which means it’s easy to use, even if you’re not very tech-savvy. It’s designed to help you manage your store without needing to hire a big team or learn complicated software. You can set up your shop, add products, and start selling to customers across the globe in just a few clicks. Shopify handles everything from the storefront, where customers browse products, to the checkout process where they make their purchases. It also offers tools to handle payments, manage your products, and even track your sales and growth, which helps you understand how your business is doing and what you might need to change to sell more.

Being one of the leading e-commerce solutions around the world, Shopify provides a robust set of features. This means it has many different tools and options that can help you do everything from showcasing your products in beautiful ways to handling the shipping once a sale is made. Its popularity also means that a lot of people are familiar with it, so you can find a lot of support and advice from other business owners who use it too.

As we dive deeper into the functionalities and specifics of Shopify and ClickFunnels in this blog, you’ll get a clearer picture of how these platforms can help you build your dream online store or perfect your sales process. This knowledge will empower you to make the best choice for your business, ensuring you have the right tools to grow and succeed in the digital marketplace.

Core Features of Shopify

Shopify stands out for its ease of use, making it a great choice for anyone wanting to start an online store. Here’s a look at some of the main features that help make Shopify a top choice:

  1. E-commerce Storefront: Shopify provides a range of customizable templates. This means you can pick and choose how your online store looks, ensuring it appears professional and appealing to customers. It’s like being able to decorate your store exactly how you want it, from colours to layout.
  2. Inventory Management: With Shopify, you can easily keep track of what you have in stock, what’s running low, and what’s popular. This tool helps you manage your products, track levels of stock, and adjust product variations, making it easier to handle the daily operations of your store.
  3. Sales Channels: Shopify doesn’t limit you to selling just through your website; it allows you to sell through multiple channels. Whether it’s Amazon, eBay, or Facebook, Shopify integrates these platforms so you can reach more customers wherever they prefer to shop. This integration helps your business expand its reach and potentially increase sales.

Pricing Structure of Shopify

Choosing the right Shopify plan depends on your business size and needs, much like picking a phone plan that fits what you need for calling, texting, and data. Here’s how Shopify’s plans break down:

  1. Basic Shopify: This plan is perfect for new businesses just starting out. It offers all the essential features you need to get your online store up and running. It’s more affordable because it has a lower transaction fee, which means you pay less to Shopify when you sell something.
  2. Shopify: As your business grows, you might need more from your online store. This plan is suited for growing businesses. It includes everything from the Basic plan but adds features like more staff accounts and advanced reporting, which can help you better understand your sales and manage your team.
  3. Advanced Shopify: For businesses that are expanding even more, this plan offers the best of Shopify’s features. It includes advanced reporting tools to help you analyze your business in-depth and lower transaction fees to help you save money as your sales volume increases.
  4. Each of these plans comes with 24/7 support, meaning you can get help anytime you need it, an SSL certificate, which helps keep your online store secure, and the ability to create sales channels to sell not just on your website but also across different online platforms.

The table below summarizes the main features and differences across the Basic Shopify, Shopify, and Advanced Shopify plans. Each plan is designed to cater to different stages of business growth, from start-ups to large enterprises.

FeatureBasic Shopify ShopifyAdvanced Shopify
Monthly Price
Online Credit Card Rates2.9% + 30¢2.6% + 30¢2.4% + 30¢
In-Person Credit Card Rates2.7% + 0¢2.5% + 0¢2.4% + 0¢
Transaction Fees (Using External Payments)2%1%0.5%
Number of Staff Accounts2515
Number of Inventory LocationsUp to 4Up to 5Up to 8
24/7 SupportYesYesYes
SSL CertificateFreeFreeFree
Gift CardsAvailableAvailableAvailable
Professional ReportsNot AvailableAvailableAvailable
Advanced Report BuilderNot AvailableNot AvailableAvailable
Third-Party Calculated Shipping RatesNot AvailableNot AvailableAvailable
Abandoned Cart RecoveryAvailableAvailableAvailable
Point of SaleAvailableAvailableAvailable
Discount CodesAvailableAvailableAvailable
Manual Order CreationAvailableAvailableAvailable
Fraud AnalysisAvailableAvailableAvailable
Website and BlogIncludedIncludedIncluded
Free Shopify ThemesAccess to allAccess to allAccess to all
Multi-Channel SalesAvailableAvailableAvailable
Shipping DiscountUp to 64%Up to 72%Up to 74%
Shipping LabelsPrintPrintPrint
Shopify Pricing Table

What is ClickFunnels?

Imagine you have a set of slides in your playground. Each slide is designed to make sure that once you start at the top, you smoothly slide all the way to the bottom. ClickFunnels works similarly but in the world of selling online. It is not a typical e-commerce platform where you simply list products; instead, it’s a tool that helps guide your visitors step-by-step through the entire sales process until they reach the end, which is making a purchase or becoming a lead. This process is called a “sales funnel.”

Created in 2014, ClickFunnels was specifically designed to make the process of selling online easier and more efficient. It helps businesses set up what are called ‘funnels’ which are a series of pages that visitors go through, each step designed to take them closer to making a purchase. It’s like having a virtual salesperson who guides your customers through the shop, showing them exactly what they need to see at each step to make the decision to buy.

Core Features of ClickFunnels

ClickFunnels is all about optimizing the process of making sales online. Here are some of its features:

  1. Sales Funnels: One of the key features of ClickFunnels is its collection of pre-built funnel templates. Each template is designed with a specific goal in mind, such as selling a product, signing up new leads, or running an event. These templates help you quickly set up a complete sales process that’s proven to drive sales. It’s like having a map that shows you the fastest route to where you want to go.
  2. Marketing Automation: ClickFunnels comes equipped with tools that automate parts of the marketing process. For example, it can send automatic emails to people who entered your funnel but didn’t complete a purchase. This means you can continue to communicate and engage with potential customers without having to send each email manually. It’s like setting up a series of dominos; once you set them up and knock the first one over, they all fall into place on their own.
  3. Analytics: Understanding how well your sales funnels are working is crucial, and ClickFunnels provides analytics tools to help you do just that. These tools give you insights into how people are moving through your sales funnels, where they might be dropping off, and what’s working well. This information is like a report card that shows you what grades you’re getting for each part of your process, helping you figure out what needs improvement and what deserves a gold star.

These features make ClickFunnels a powerful tool for anyone looking to enhance their online sales processes. It’s especially valuable for businesses that want to guide their visitors through a well-defined series of steps leading to a final goal, helping to ensure that more visitors become customers.

Pricing Structure of ClickFunnels

When you’re thinking about using ClickFunnels, it’s important to consider how much it costs. Just like choosing a plan for a phone or a streaming service, ClickFunnels offers different levels of service at different prices. Here’s how the pricing works, so you can pick the one that fits what you need for your business.

Standard Plan

The Standard Plan is like the starter pack for ClickFunnels. It’s designed for smaller businesses or those just getting started with online sales funnels. Here’s what it includes:

  • Up to 20 Funnels: You can create up to 20 different sales funnels. Think of each funnel as a unique path you design to guide visitors towards making a purchase or signing up.
  • 100 Pages: Across all your funnels, you can create a total of 100 pages. This might be landing pages, thank you pages, checkout pages, and so on.
  • 20,000 Visitors: This plan can handle up to 20,000 visitors per month across all your funnels. It’s like having a limit on how many people can visit your store each month.

This plan is good for businesses that are new to using funnels and want to start experimenting without needing too many complex features.

Platinum Plan

If your business needs more from ClickFunnels, the Platinum Plan takes things up a notch. It’s suited for businesses that are scaling up and need more capacity and features to handle their growth. Here’s what it offers:

  • Unlimited Funnels and Pages: Unlike the Standard Plan, here you can create as many funnels and pages as you need. There’s no limit, which means you can cater to different products, campaigns, or audiences as much as you want.
  • Affiliate Program Management: This feature lets you set up and manage an affiliate program. Affiliates are people who promote your products and get a commission for sales they help generate. Managing affiliates directly from ClickFunnels makes it easier to expand your marketing efforts without extra hassle.

Below table provides a comprehensive look at the offerings under each plan, helping you decide which plan suits your business needs based on the scale of operations, the scope of your marketing campaigns, and the level of support and features you require.

FeatureStandard PlanPlatinum Plan
Monthly Price$97$297
Number of FunnelsUp to 20Unlimited
Number of PagesUp to 100Unlimited
Number of VisitorsUp to 20,000/monthUnlimited
Number of ContactsUnlimitedUnlimited
Custom Domains39
Follow-Up FunnelsNot AvailableUnlimited
Payment Gateways39
Chat SupportIncludedPriority Support
Weekly Peer Review HackathonsNot AvailableIncluded
FunnelFlixBasic TrainingFull Access
Funnel Hacker ForumIncludedIncluded
Email IntegrationsBasicAdvanced
Backpack (Affiliate Program Management)Not AvailableIncluded
Funnel SharingNot AvailableIncluded
A/B TestingIncludedIncluded
SSL CertificateIncludedIncluded
24/7 Online SupportIncludedIncluded
Clickfunnels Pricing Table

Detailed Comparison

When deciding between Shopify and ClickFunnels, it’s important to understand how each platform can suit different business needs. Here’s a detailed comparison to help clarify how each tool might be the right fit for specific aspects of your online business.

Sales Funnel Capabilities

Shopify is a powerhouse when it comes to e-commerce operations. It allows you to set up an online store with multiple products and manage everything from inventory to customer interactions. It’s ideal if you have a variety of items to sell and need a robust system to handle various aspects of e-commerce.

ClickFunnels, on the other hand, excels in creating optimized sales funnels. These are sequences designed to guide visitors through the buying process, from initial interest to final purchase. It’s particularly effective for targeted marketing campaigns where the goal is to convert leads into sales as efficiently as possible. This makes it a great choice for businesses focusing on specific products or promotions.

E-commerce Functionality

Shopify shines when it comes to managing a large online store. It offers extensive tools for handling a wide range of products, inventory management, and customer relations. This makes it a preferred option for businesses that require a comprehensive e-commerce solution.

ClickFunnels focuses more on the marketing aspects, making it ideal for single-product campaigns or special promotions. Its tools are designed to maximize the impact of specific sales initiatives, rather than managing a broad e-commerce operation.

Marketing Tools and Automation

ClickFunnels has a distinct advantage in marketing automation. It provides tools that automate the follow-up process, engage customers, and push leads through the sales funnel towards conversion. This automation is crucial for businesses that rely on streamlined, effective marketing strategies to drive sales.

Shopify, while not as focused on marketing automation, offers excellent integration with a wide array of marketing platforms. This allows businesses to create a customized suite of marketing tools that work together, providing a more rounded approach to online marketing.

Payment and Checkout Process

Shopify offers a more traditional online shopping experience, with a familiar checkout process and support for various payment gateways. This makes it easy for customers to make purchases using their preferred payment methods, enhancing the customer experience.

ClickFunnels simplifies the checkout process, reducing the steps involved to minimize cart abandonment and enhance conversion rates. This is particularly beneficial for businesses that aim to convert visitors quickly and efficiently.

Ease of Use

Shopify is renowned for its user-friendly interface, making it accessible for even non-technical users to set up and manage an online store. It offers a clean, intuitive dashboard that simplifies the complexities of online retail.

ClickFunnels also boasts a straightforward setup, but it specializes in funnel mechanics, which might have a slight learning curve for those unfamiliar with the concept of sales funnels. However, once understood, it provides powerful tools to enhance sales strategies.

Support and Resources

Both platforms provide excellent support and educational resources. Shopify offers a vast knowledge base, round-the-clock customer support, and a community forum where users can exchange ideas and solutions. ClickFunnels excels in offering detailed tutorials, webinars, and responsive customer service, ensuring users can make the most of its functionalities.

Ideal Use Cases

When deciding between Shopify and ClickFunnels, it’s important to consider what each platform is best suited for. This will help you choose the right tool for your specific business needs.

Shopify is ideal for businesses that want to establish a comprehensive online store. It’s perfect if you plan to list multiple products and require a system that can handle complex inventory and customer interactions. Shopify also shines when it comes to integrating with other tools, such as social media platforms, marketing tools, and third-party apps, which can help expand your store’s functionality and reach.

ClickFunnels is specifically designed for businesses focused on maximizing conversions through targeted marketing campaigns. It’s the right choice if your main goal is to convert visitors into buyers or leads effectively. This platform is particularly useful for launching and testing marketing campaigns that guide visitors step-by-step through the buying process, making it easier to track what’s working and optimize sales strategies.

How Vasudevs Can Help

Choosing the right e-commerce platform can be overwhelming, especially with so many factors to consider based on your unique business needs. At Vasudevs, we understand the challenges involved and are here to help streamline the decision-making process.

Our team of experts specializes in both Shopify and ClickFunnels, and we can help you:

  • Evaluate Your Needs: We’ll look at what you need from an e-commerce or marketing perspective to suggest the best platform for your business.
  • Platform Setup: Once you’ve chosen a platform, we’ll handle all aspects of setting it up from the initial configuration to making sure it runs smoothly.
  • Ongoing Support: E-commerce and marketing are dynamic, and having continuous support can make a huge difference. We provide ongoing assistance to ensure your online store or marketing funnel is optimized and updated with the latest features and best practices.

Whether you’re planning to build a large online store or need to create effective sales funnels that convert, Vasudevs is equipped to bring your digital vision to life.


Both Shopify and ClickFunnels offer significant advantages depending on what your business aims to achieve. Shopify is a robust, all-encompassing platform perfect for managing a large online store with various products and needs. On the other hand, ClickFunnels is excellent for creating focused, conversion-optimized sales funnels that streamline the buyer’s journey.

By understanding the strengths and limitations of each platform, you can make a well-informed decision that aligns with your business strategies. The right choice depends on your specific requirements, your target audience, and the type of products or services you offer. With the right platform, you can effectively reach your business goals and ensure a smooth, profitable online operation.

If you found this blog helpful, you should check out some of the other blogs below:

  1. Fashion E-commerce: Strategies for Growth
  2. Is Shopify Legit? All You Need to Know Before Starting Your Store

Discover more about choosing the right e-commerce platform by staying connected with us. For more updates and insights, follow us on Instagram, Facebook, LinkedIn, and Twitter.



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